Hearing the pitch
evaluating all kinds of advertising
Explains the purpose, history, types, and techniques of advertising, with examples of how to use advertising in making an informed decision.
Rosen Pub. Group
1994
9780823916948
book
Lexile:
1 060
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 410530 | 4232730 | 2263 | 100451 | 163322 | GENH | 224 | GENH08910 | 659.1 FRI | 659.1 | 1577459752 | 1709567815 |