I'd like the world to buy a coke

A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 share of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.