Why it sells
decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Provides a definition of advertising, examines general advertising techniques and strategies, and applies the science of semiotics in an effort to understand the meaning of brand names, logos, print ads, and marketing strategies.
Rowman & Littlefield
2008
9780742555457
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 41259 | 3929182 | 2252 | 306190 | 435610 | AVOH | 99 | AVOH09600 | 658.8 DAN | 658.8 | 1575485655 | 1709567815 |