What were they thinking?
marketing lessons I've learned from over 80,000 new-product innovations and idiocies
An A-to-Z guide to marketing, providing the author's insights into why new products fail or succeed, and sharing anecdotes about his collection of over 80,000 winners and losers.
Times Business
1998
9780812929508
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 3467313 | 6843241 | 1595 | 326056 | 461816 | SOTA | 410 | T 55884 | 658. 8 MCM | 658 | 1640729255 | 1640729255 |