The advertised mind
ground-breaking insights into how our brains respond to advertising
Draws on the latest research into the workings of the human brain to explain why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand being advertised.
Millward Brown/Kogan Page
2005
9780749443665
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1745119 | 5351628 | 2433 | 404930 | 565575 | BPHS | 118 | BPHS033399 | 659.1 DU | 659.1 | 1582575937 | 1742569409 |