Explains that the average American family today carries 10 credit cards and that credit card debt and personal bankruptcies are at an all time high. Also discloses that with no legal limit on the amount of interest or fees that can be charged, credit cards have become the most profitable sector of the American banking industry with more than $30 billion in profits in 2003 alone. Frontline and the New York times investigate how an industry few Americans understand became so pervasive, so lucrative, and so powerful.