The story of Nike

Presents the history of the Nike sports apparel company whose famous logo appears on the clothing of sports greats such as LeBron James, Serena Williams, and Tiger Woods. Describes how Phil Knight created a business from research he did for a Stanford Business School term paper. Discusses how Nike's running shoes' innovative soles and marketing coincided with the fitness boom to create a dominant company.

Creative Education
2009
9781583416082
book

Holdings

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