The umbrella maker's son

Oscar Buckle lives in a city where it's always raining. And when it isn't raining, it's about to rain, so the townspeople have learned to embrace it. Oscar's father is an umbrella maker--appropriate for a place where you can't leave home without one!--but while Buckle Umbrellas are strong, reliable, and high quality, they're expensive. Because of this, people are buying from the competitor instead, which is threatening Oscar's family's business.