Nobody's fool

"From phishing scams to pyramid schemes, our world is filled with people who want to fool us. In [this book, the authors] . . . break down the science behind deception to pull back the curtain on how we can all avoid being scammed--or even scam the scammers in return . . . identif[ies] ten specific features of our psychology that make us vulnerable to being tricked, from our innate tendency to treat all new information--not to mention anything that seems familiar or consistent!--as though it were true, to our failure to consider the important information that we're not receiving, to our tendency to be wary of randomness when in fact it's a sign of authenticity . . . providing concrete ways that readers can build up their resistance to deception and revealing the crucial questions we should ask even before something starts to look suspicious"--Provided by publisher.