Endorsements in advertising
a social history
Explores how paid and unsolicited testimonials have been used to sell products throughout history and explains why it has become so popular in recent years.
McFarland & Co.
2005
9780786420438
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1128036 | 4813718 | 2293 | 94825 | 152812 | BRHS | 114 | BRHS22661 | 659.1 SEG | 659.1 | 1581465224 | 1736518457 |