The story of Starbucks / Gilbert, Sara

Traces the history of Starbucks, describing how the company grew from a small operation in Seattle into one of the most recognizable brands in the world.

Presents the history of a coffee company known as Starbucks focusing on marketing director Howard Schultz who brought the company into an espresso coffee market rather than just a roasting coffee beans company. Starbucks soon launched into a major seller of coffee drinks like cappuccinos and caffe lattes.