the no-holds barred story of power, ego, money, and vision that transformed a culture
Evey, Stuart
2004
Traces the history of ESPN, beginning in 1978 when Getty Oil executive Stuart Evey agreed to fund the all-sports cable network proposed by Bill Rasmussen, and introduces some of the other people involved in the development of the media empire.
An exploration of the history of ESPN in which Chris Berman, Keith Olbermann, Hannah Storm, Bill Simmons, Stuart Scott, and others discuss games, shows, scandals, gambling addictions, bitter rivalries, and more.
Presents the history of sports channel ESPN based on interviews with nearly five hundred current and former employees, featuring announcers and analysts as well as sports stars including LeBron James, Peyton Manning, and Jeff Gordon.
Examines twenty-first century innovations in sports broadcasting, discussing technology and equipment, announcing of games, business practices, significant innovators, and other related topics.
