The story of the dramatic comeback of Nissan under the leadership of CEO Carlos Ghosn, who saved the car company from bankruptcy by using drastic cost-cutting measures and by fully engaging the workforce from the ground up to stimulate creative innovation.
the rise, fall, and comeback of Volkswagen in America
Kiley, David
2002
Traces the comeback of the Volkswagen Beetle in the late 1990s, discussing the Volkswagen company's birth and the disappointing years that preceded its turnaround.
A firsthand account from Louis V. Gerstner Jr., former CEO of IBM, that reveals how he turned IBM around from a good company on the verge of collapse to one of today's most preeminent corporations.
