McLuhan, Marshall

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Culture is our business

Understanding media

the extensions of man
1964
Explores what communications are and how communications affect mankind.

the medium is the MASSAGE

an inventory of effects
1996
McLuhan's classic work on the impact the media have on human life andperception.

Essential McLuhan

1995
Contains excerpts from the works of communications theorist Marshall McLuhan that provide overviews of his key ideas; and includes quotes.
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