kroc, ray

Presents the story behind the McDonald's corporation, describing its first restaurant in 1955 and how Ray Kroc built it into a multimillion-dollar business.

Profiles two compelling portraits of the Krocs: Ray, the struggling salesman with a vision that later became the fast food chain, McDonald's, and Joan, the philanthrop ist, activist, and proponent of the peace movement who later became his wife.

"How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."--.

Looks at the life of Ray Kroc, discussing his prowess as a salesman, looking at some of his business ventures, and examining the origins and growth of his McDonald's restaurant chain.

The businessman who created McDonald's discusses his life, his work in the fast-food business, and the work of the humanitarian foundations he has set up.

A biography of the man whose assembly line methods of preparing food revolutionized the restaurant business and gave birth to the McDonald restaurant chain.

A biography of Ray Kroc, founder of the McDonald's hamburger chain.

A biography of Ray Kroc, including his success story beginning with his childhood in Oak Park, Illinois.