word-of-mouth advertising

Type: 
Topical Term
Subfield: 
a
Alias: 
word-of-mouth advertising

Unleashing the ideavirus

stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you
  • Godin, Seth
2001
Argues that marketing information spreads most effectively from customer to customer, rather than from business to customer, and explains how marketers can capitalize on this method of information sharing.

Buzzmarketing

get people to talk about your stuff
  • Hughes, Mark
2008
Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
Subscribe to RSS - word-of-mouth advertising