selling

"Teaches sales professionals how to apply the tactics of traditional marketing to their daily work"--Provided by publisher.

Examines the art and science of selling and describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and other related topics.

A guide to preparing for a career in sales or marketing.

A guide to selling crafts online, providing information and tips on using eBay, Etsy, and Pinterest and covering pricing, competition, creating a business plan, inventory, and more.

Describes the career path of a commissioned sales representative, discussing necessary qualifications, education requirements, and available job opportunities.

Zeke's school is having a fund-raiser and the student who sell the most cake mix will get four tickets to Thrillsville Amusement Park, but Zeke is not having much luck until his great-grandmother gives him a lesson in salesmanship--and he takes his little sister with him.

The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: "the quiet fear of rejection" caused by the nagging suspicion that "the customer did not want to buy the product." From a succession of sales gurus he learns the One Minute secret-it's not selling, it's "helping people...to feel good about what they buy." Johnson, author of the business mega-seller Who Moved My Cheese?, offers practical suggestions ranging from sensible (treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals) to questionable (use one-minute positive-thinking rituals to visualize successful sales calls) to sort of depressing (paste sales goals beside your shaving mirror). The "eighty/twenty rule" is paramount: "Eighty percent of our results are produced by about twenty percent of what we do.".

Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already is use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods are available here. With wit and authority, Neil Rackham explains the SPIN strategy, using real-world examples and informative cases.

Looks at entrepreneurship and the steps to follow in having a bake sale.