automobile industry and trade

This history of the automobile describes its invention and early performance, the beginning of mass production, the changes it caused in American life and the men who worked on its development.

Describes the various steps in manufacturing a car from marketing research through the actual manufacturing process in the plant. Also discusses the various jobs available in the automobile industry.

A biography of the man who became president of Chrysler Corporation after thirty-two years with Ford Motor Company.

A brief biography of Henry Ford with emphasis on how he came to develop fast, sturdy, and reliable racing cars that eventually gave him the idea for his Model T.

The story of the dramatic comeback of Nissan under the leadership of CEO Carlos Ghosn, who saved the car company from bankruptcy by using drastic cost-cutting measures and by fully engaging the workforce from the ground up to stimulate creative innovation.

Describes the Chrysler organization and Lee Iacocca during his years as head of the automobile giant. Discusses not only how he took the company from bankruptcy to a money maker in just a few years, but also, his use of the corporate structure and his position.

Traces the comeback of the Volkswagen Beetle in the late 1990s, discussing the Volkswagen company's birth and the disappointing years that preceded its turnaround.