Describes the life of Andrew Grove, the head of the world's leading producer of microprocessors, which provide the "brains" for the computers in cell phones, cars, coffeepots, and cameras, as well as personal computers.
Examines the life of William Wrigley, Jr., discussing his prowess as a salesman and the strategies he used to grow his chewing gum buinsess, and looking at some of the ways in which he enjoyed his wealth.
Briefly introduces the life of Levi Strauss, a Bavarian Jew who immigrated to the United States in 1847 and became a very successful businessman and philanthropist after inventing blue jeans.
Examines the life of Robert Cade, discusses his work in medicine, and looks at how his efforts to find a way to treat football players at the University of Florida for dehydration and heatstroke led to the invention of Gatorade.