Brafman, Ori

Discusses hidden psychological influences on people's decision-making process about things such as relationships, advice, and money, drawing from fields such as social psychology and organizational behavior, revealing that loss aversion, diagnosis bias, and the "chameleon effect" can lead to irrational behaviors.

Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.