Kotter, John P.

Presents a business management fable about a penguin who notices a small problem that could become a big problem for the whole colony, but no one will listen to him; so he devises a plan and enlists others to help get the job done.

Author believes that most attempts to transform companies into stronger competitors fail because the implemented changes do not alter employee behavior. In this book he presents an eight-step process designed to provide the leadership and positive role models needed to accomplish positive, productive change.