new products

Traces the stories behind inventions, their marketing, and the companies that shape our lives.

Presents seven principles that reflect the business philosophy of Apple CEO Steve Jobs, and offers practical strategies and advice gathered from hundreds of successful professionals.

On cover: How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world. Based on an international study of innovation.

Draws on real stories and the latest research to see why some ideas and products catch on and others don't. Describes the science behind word-of-mouth and social transmission, and presents six principles that cause things to become contagious from products, emails, and policies to rumors and YouTube videos. Offers businesses, politicians, and others specific techniques for crafting and spreading messages, advertisements, and information.

An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence.

Explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.

Presents brief biographies of individuals who improved, refined, and perfected various products and processes, from cameras to razors.