Examines the ways American teenagers "brand" themselves, taking on identities based on the clothes they wear and things they purchase, discussing such topics as teenage authors, cosmetic surgery, the race for "cool" colleges, and the differences between 1980s and 1990s teen movie themes.
Explores teens' views and experience with different media, including television, movies, newspapers, magazines and the Internet, and examines how each has taken steps in recent years to attract a younger audience.
Presents a collection of twelve controversial essays that debate issues pertaining to media violence and its effect upon children and society including problems associated with violent video games, rap music, literature, and graphic films and television programs.
Focuses on the topic, How does advertising impact teen behavior?, offering a variety of perspectives, eyewitness accounts, governmental views, scientific analysis, newspaper and magazine accounts, and many more to illuminate the issue.
Discusses the influence of smoking advertisements on television, film, and other types of popular media, covering the way tobacco companies reach smokers and potential new customers with savvy marketing efforts, and the work done by antismoking advocates.
