Food dudes

A biography of Ray Kroc, including his success story beginning with his childhood in Oak Park, Illinois.

Chronicles the lives of the two Kellogg brothers who successfully created an empire based on simple, healthy, natural foods. Includes photos, a timeline, a glossary, and an index, and illustrates the development and growth of Kellogg Company products.

Provides information about the life of Birds Eye frozen foods innovator, Clarence Birdseye, and his patented Quick Freeze Machine and development of the frozen foods market.

Examines the life of William Wrigley, Jr., discussing his prowess as a salesman and the strategies he used to grow his chewing gum buinsess, and looking at some of the ways in which he enjoyed his wealth.

Examines the life of Robert Cade, discusses his work in medicine, and looks at how his efforts to find a way to treat football players at the University of Florida for dehydration and heatstroke led to the invention of Gatorade.

Relates the history of the Mars, Inc., a candy business started in the 1920s by Frank C. Mars, who was later joined by his son, Forrest, who expanded the operation to other countries and products before finally becoming the sole owner of Mars following the deaths of his parents.

Examines the life of Milton Snavely Hershey, looks at some of his business ventures, and discusses the founding and growth of the Hershey Chocolate Company.