social media

"Describes the people and events involved in the social network. The reader's choices include the perspectives"--.

Provides information about how to safely navigate social media and social networking.

A guide to understanding, using, and contributing to the online encyclopedia Wikipedia.

In 2011 there were an estimated 6 billion cell phone subscriptions worldwide. The prevalence of cell phones is having a significant impact on society. This book examines how cell phone connection is impacting the way people think and behave.

Governments, businesses, and individuals all rely extensively on online communication and information but repeated news reports of online breaches do not inspire confidence in the online world. This is true in many areas including social media. What information is collected, how it is used or misused, and how it can be protected are covered in this book.

Introduces teenagers to the education opportunities social networking can provide.

Provides an overview of the life and career of Mark Pincus, the creator of Zynga, a social networking game system.

Mainwaring, a marketing consultant and advertising creative director, presents this ambitious work on the future of consumer marketing and corporate capitalism. Working from the premise that social media such as Facebook and Twitter has fundamentally changed the relationship between brands and consumers, the work argues that the seamless integration of consumer culture into a broader cultural apparatus allows consumers to influence corporate responsibility and forces corporations that wish to take advantage of the power of social media to respond as partners to the political will of their customers. The volume discusses the background of the current social media marketing scene and provides practical advice, as well as real world case studies, for adapting corporate practices to build profitable and socially responsible business practices. Notes, sidebars and chapter summaries are provided. Annotation ?2011 Book News, Inc., Portland, OR (booknews.com.

This informative series gives future entrepreneurs and businesspeople practical advice about starting and running a business including developing a plan organizing time sources of funding marketing and much more.

Introduces social networking issues and examines the pros and cons of the debate.