"A memoir that braids the evolution of one of America's most iconic branding campaigns with the stirring tales of the women who lived behind its facade--told by the inheritor of their stories. In 1899, Allie Rowbottom's great-great-great-uncle bought the patent to Jell-O from its inventor for $450. The sale would turn out to be one of the most profitable business deals in American history, and the generations that followed enjoyed immense privilege--but they were also haunted by suicides, cancer, alcoholism, and mysterious ailments"--Book jacket.
