data mining

Explores how companies such as Google, Facebook, and Amazon gather personal data from cell phones and computers because of its immense economic value, and how emerging technologies will help us reclaim this valuable data for ourselves, so we can directly profit from the insights linked to our quantified selves.

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.