cereal products industry

Tells the story of how brothers John Harvey and Willie Keith Kellogg invented breakfast cereal, and follows the development of Kellogg after W.K. decided to take the company in a new direction against the wishes of John who was primarily interested in nutrition.

Chronicles the lives of the two Kellogg brothers who successfully created an empire based on simple, healthy, natural foods. Includes photos, a timeline, a glossary, and an index, and illustrates the development and growth of Kellogg Company products.

Presents a brief biography of W.K. Kellogg, creator of the original Kellogg's Corn Flakes; and chronicles his life, family, and events that led to his successful business in Battle Creek, Michigan.

Introduces the life of W.K. Kellogg, who invented cold cereal, founded the company that makes much of the cereal in the United States, and established a foundation to help people.

A biography of the man who founded the successful cereal empire and established the second-largest charitable foundation in the United States.

Offers a brief overview of the life of W. K. Kellogg, the creator of cornflakes, describing how he built his breakfast empire and changed the way the country ate.