beverage industry

From its start at the University of Florida, Gatorade has grown to be one of the most popular and recognizable sports drink on the market. This title introduces fans to the history of one of the most well-known sports drinks in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index.

Examines the life of Robert Cade, discusses his work in medicine, and looks at how his efforts to find a way to treat football players at the University of Florida for dehydration and heatstroke led to the invention of Gatorade.

A comprehensive, A to Z encyclopedia that addresses such topics as food companies, brands, health, science and technology, culture, and the environment.

Examines the life of Robert Cade, discusses his work in medicine, and looks at how his efforts to find a way to treat football players at the University of Florida for dehydration and heatstroke led to the invention of Gatorade.

Tells the Gatorade story, describing the fluid-replacement drink's invention, its testing by the University of Florida's Gators football team, its creation of the sports drink industry, and its growth into the undisputed leader of that industry, a fixture in sports culture, and an international brand; and identifies the nine business principles that have helped Gatorade succeed.