Looks at how the current generation of Internet users influence various areas of society, such as commerce, marketing, entertainment, education, and culture.
Explores the phenomenon of mass collaboration demonstrated by MySpace, Second Life, and the Human Genome Project, sharing success stories and describing how businesses can use such open source strategies effectively.
Examines the move toward large-scale collaboration in business, discussing the creative participation of consumers in industry and the role of the Internet in this transformation, noting developments such as MySpace, YouTube, and Flickr.
