women in mass media

Discusses women's magazines, how they have retained their readerships and both their positive and negative impact on culture and women's image.

The author discuses how the pink ribbon campaign raised awareness of breast cancer, argues that woman's health has not improved with the campaign, and examines alternative organizations that tackle breast cancer issues differently.

Presents examples of women's representations in magazines and other media during the 1970s, 1980s, and 1990s and discusses changes in the ways women perceived themselves over the course of these decades.