iacocca, lee a

A biography of the man who became president of Chrysler Corporation after thirty-two years with Ford Motor Company.

Describes the Chrysler organization and Lee Iacocca during his years as head of the automobile giant. Discusses not only how he took the company from bankruptcy to a money maker in just a few years, but also, his use of the corporate structure and his position.

American businessman, Lee Iacocca, shares the story of his life and how he rose through the ranks to become president of Ford Motor Company, and later led Chrysler Corporation from bankruptcy.

A self-portrait of the executive who rescued the Chrysler Corporation from bankruptcy.

A biography of the businessman who saved the Chrysler Corporation from bankruptcy.

Describes the battle between Ford and Ferrari in the 1960s, and Ford's determination to not only beat Ferrari at his own game, but bring attention to the failing Ford Motor Company at the same time.