health in mass media

"Describes the details of three real case studies of investigative journalism about health care . . . Readers will gain an understanding of the research process, the ethical standards journalists must follow, and the perseverance required to confirm a story and affect change"--Publisher.

The author discuses how the pink ribbon campaign raised awareness of breast cancer, argues that woman's health has not improved with the campaign, and examines alternative organizations that tackle breast cancer issues differently.