The other guy blinked
how Pepsi won the cola wars
The inside story of the "Cola Wars" between the Coca Cola and Pepsi Companies, including advertising and the role of stars in the success of Pepsi in the '80s.
Bantam
1986
9780553051773
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1343451 | 5006673 | 2327 | 206568 | 304556 | PIMH | 386 | PIMH02139 | 338.7 ENR | 338.7 | 1581465224 | 1736518457 |