Presents nineteen essays that explore the history, origins, and use of cocaine since the early sixteenth-century Incas in Peru, and discusses its resurgence in the United States during the 1960s, 1970s, and 1980s, the use of crack, and other topics.
The inside story of the "Cola Wars" between the Coca Cola and Pepsi Companies, including advertising and the role of stars in the success of Pepsi in the '80s.