The producers

Max Bialystock was once the king of Broadway, but now he only seems to be able produce flops. Things turn around for Max when he's visited by the neurotic accountant Leo Bloom, who proposes a scheme tailor-made for producers who can only make flops: raise far more money than you need, then make sure the show is despised. No one will be interested in it, so you can pocket the surplus. With this in mind, they decide to produce a musical called 'Springtime for Hitler' written by escaped Nazi Franz Liebken. Then they get the insanely flamboyant Roger De Bris to direct and hire the loopy Swedish bombsheel Ulla as the lead actress.