athletic shoes

Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.

Gives a brief history of sports shoes and describes the design and construction of running shoes. Includes a glossary of related terms.

Looks at how and where athletic shoes are made, discusses their role in the global economy, and includes notes designed to help readers identify the skills needed for success in the twenty-first century in the areas of learning and innovation, business and money, and life and career.

Presents the history of the Nike sports apparel company whose famous logo appears on the clothing of sports greats such as LeBron James, Serena Williams, and Tiger Woods. Describes how Phil Knight created a business from research he did for a Stanford Business School term paper. Discusses how Nike's running shoes' innovative soles and marketing coincided with the fitness boom to create a dominant company.

Chronicles the history of the sneaker industry and discusses how sneakers are made, who designs the logos, why styles change, and other related topics.

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.