mass media

A collection of twenty-one essays that offers varying perspectives on issues relating to mass media.

Examines how television, films, magazines, and the Internet influence the nation's youth in they way they dress, what they listen to, how they act, and what they think.

Collects essays that provide varying perspective on mass media and society, debating issues involving the media's influence on American values, content, news and politics, law and policy, media business, and the digital age.

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--.

Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America's racial divisions have played a central role in the creation of the country's media system, just as the media has contributed to--and every so often, combated--racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press, and then, beginning in the 1970s, forced open the doors of the major media companies.

A comprehensive examination of the impact of corporate ownership and control of local media to American political and cultural life.

Examines the resurgence of the teen/youth market in the late 1990s and early twenty-first century, looking at the development of teen-focused movies, television shows, and music, and discussing the ways in which the media industry has shaped teen culture.

Presents a critical survey of monster hunters as they appear in modern media, including books, films, television shows, and graphic novels, looking at how the characters have evolved.