advertising and children

Examines the effects of marketing on children, especially marketing strategies that use sex and violence, using child development theory, research, and what marketing experts say about their work, and provides suggestions for parents trying help their children resist advertising.

Presents an introduction to advertising and marketing, providing information on how advertising works, how ad campaigns target consumers, and includes a history of the advertisng industry.

Discusses the history of advertising and describes how businesses use advertisement to target consumers, taking a look at print, Internet, and television ads as well as viral marketing.

Discusses the marketing of products to children, the history of kids as consumers, the effects of directing fast food advertisements toward children, what should be done to limit the use of sex and violence in ad campaigns, and other controversial issues about consumerism.