advertising

Presents over 1,500 reproducible, black-and-white illustrations drawn from advertising publications of the 1920s and 1930s.

Provides a definition of advertising, examines general advertising techniques and strategies, and applies the science of semiotics in an effort to understand the meaning of brand names, logos, print ads, and marketing strategies.

Presents a comprehensive guide to a number of career opportunities in the fields of advertising and public relations, and includes information on special skills and education, training, salaries and advancement prospects, and much more.

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

Argues that the American pharmaceutical industry is corrupt, with the bulk of funds from high drug prices spent on marketing rather than research and development, and suggests several reforms.