advertising

Presents the results of a four year study of how political advertisements affect the electorate, revealing that negative or attack commercials actually keep voters away from the polls and are thus used strategically for that purpose.

Using examples of over 120 ads from magazines and TV, Slim Hopes offers a new way to think about demoralizing and life-threatening eating disorders, such as bulemia and anorexia.

With wit and warmth, Kilbourne uses over 160 ads and commercials to critique adveritising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way that moves and empowers them to take action.

Graphic artists are responsible for creating the layouts of books and magazines, political posters, and the design and packaging of almost every product imaginable. This book examines graphic art, the tools, the techniques, the artists, and the artwork that so many generations have come to know and love.

Practical ideas on how to make use of popular culture's materials and contemporary media.

Advertising surrounds us in the modern world. Ads are designed to influence our behavior in many ways. This title will help you to think about advertising and the many issues facing consumers today.

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--.

Discusses the influence of advertising and corporate messages on people's minds, covering the pervasive and transformative impact of consumer popular culture on society.

Reproduces hundreds of color print ads, chronicling the evolution of American automobile advertising from the 1920s to the 1960s.