advertising

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advertising

The merchants of cool

Examines how marketers research the tastes, desires, and attitudes of American teenagers and capitalize on them, and explores the culture American teenagers inhabit, discussing how it differs from that of generations past.
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The making of Minecraft

With more than 100 million players around the world, Minecraft is one of the most popular video games of all time. Its unique design encourages players to use their creativity and problem solving skills to build entire worlds from scratch. In this book, readers will discover how the game began as the hobby project of a single independent game designer and grew to become a worldwide phenomenon.
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Let's find ads on food packages

Simple text and illustrations explore advertisements on food packaging.
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200 years of American graphic art

a retrospective survey of the printing arts and advertising since the colonial period
Cover image of 200 years of American graphic art

Advertising

does advertising tell the truth?
Examines issues related to advertising and how advertising effects society.

In Print

Discover how the invention of the printing press changed the world and affected peoples lives. We depend on print in our everyday lives.

What's up with E-cigarettes?

2014
Teens' use of e-cigarette and other electronic vaping devices has skyrocketed. Kids think e-cigarettes are a "safe" alternative to smoking. This program gives students the facts and urges extreme caution.Viewers learn the truth about nicotine addiction and its impact on health.They will understand that the supposedly "safe" water vapor contains other harmful chemicals as well. E-cigarettes are unregulated by the FDA and the amount of nicotine in each e-cigarette varies, so that the user never knows what$1 (Bs inside. E-cigarettes are not approved by the FDA for smoking cessation. Viewers will also learn that big tobacco companies are using advertising techniques to lure in users and hook them for life.

Political action committees

Through accessible language and relevant examples and photographs, readers discover the history of political action committees and how they continue to influence American politics.

This I know

marketing lessons from under the influence
2018
Terry O'Reilly draws on his career in advertising to offer marketing advice for small business owners.

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