advertising

Type: 
Topical Term
Subfield: 
a
Alias: 
advertising

Mainstream news

2019
Explores mainstream news through the lenses of history, geography, civics, and economics. Text and photos look at the history, basic philosophies, and geography of mainstream news in the media.

Critical perspectives on digital monopolies

2019
In our digital age, online companies such as Google and Amazon are experiencing tremendous growth. The power and influence of these digital companies was demonstrated in September 2017 when Amazon bought the popular organic grocery Whole Foods for a record 13 million dollars.

Understanding advertising

Provides an introduction to understanding advertising.
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Organizing a makerfest

2017
At makerfests, makers of all kinds come together to show off their projects and share knowledge with the public. Through simple text written to foster creativity and problem solving, students will learn how to host their own makerfests. Large, colorful images show students how to complete activities.
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Female activists

2018
Introduces readers to female activists and their work and suggests way readers can help to fight against violence against women and for equal political and economic rights.
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Advertising and marketing in theater

This book focuses on some of the methods of advertising and marketing on whom the success of the show depends.
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Advertising overload

2018
"Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. "Advertising Overload" takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers"--Amazon.com.
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Advertising and marketing in theater

Discusses how to work in advertising for the theater.
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Graphic design

putting art and words together
2018
Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.
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Eat this!

how fast-food marketing gets you to buy junk (and how to fight back)
"Examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ... problem"--.
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