advertising

Provides guidelines to be considered when developing a small business and considering expansion and brand development.

Amory Blaine, a handsome, wealthy Princeton student, experiences love, war, and poverty on his path toward self-realization in the World War I era.

Guided Reading series for grade 4.

A "Frontline" investigation of the advertising and public relations industries, looking at advertising methods, the culture of marketing, and the techniques of persuasion.

Offers advice on how to spot advertising ploys and make good buying decisions.

A person who understands how to communicate a story or idea through digital media has a very valuable skill in many employers' eyes. Understanding the nature of modern storytelling can make young people well equipped for a future career.

"The frenzied news coverage during a political election is unstoppable. Political ads also bombard you from every source--websites, TV, radio, and print. Then there are the memes, links, and video clips that show up through social media. Are these just annoyances, or do media messages actually shape an election's outcome? News outlets, campaign staff, and even members of the public use many forms of media for different purposes: to explain candidates' platforms, to explore issues, to expose controversy, and more. Some messages are biased, while others try to be balanced. Examine opposing viewpoints on some of the key issues involving media's role and consider for yourself what power media has to influence the election process"--From the publisher's web site.

"Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words"--From the publisher's web site.