advertising

"What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that tell consumers to change the way they look to help them change the way they feel. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words"--From the publisher's web site.

Examines the recent grassroots backlash against companies with omnipresent logo visibility and giant corporate powers.

Presents a collection of essays and research that answers questions related to sex in advertising, covering topics of gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.

The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.

Teaches how to evaluate advertising techniques, including such approaches as repetition, the bandwagon approach, and emotional appeal.

"Introduces readers to the media literacy skills needed to evaluate and understand advertisements. Includes a hands-on activity related to media literacy"--.

Find out how eating habits have been shaped by our love of bigness. Learn about what's best for your long-term health, and what you need to do to begin changing bad eating habits now.

"The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives."--Publisher.